Study: Companies named after their owners benefit from greater trust

Companies in the Czech Republic named after their owners more easily nurture customer trust, which translates into increased profit, a study by the analytical firm Bisnode suggests. The study examined limited private companies with majority owners and other firms. It suggests that profitability among companies named after the owner was 0.5 percent higher than those with neutral names. Eleven percent of company founders 60 or older name their firm after themselves; while those under the age of 30 who do so are just five percent. Consumers seemed more likely to trust a company where the CEO was unafraid to put his or her name up front, standing fully behind their product, the analysis suggests.

Author: Jan Velinger